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Updated Date: April 30th, 2026

This web page represents a legal document and is the Privacy Policy for LitMedia and our website ( www.litmedia.ai ). By using our Website, Software or Mobile app you agree to fully comply with and be bound by the following policy each time you use our Website, Software or Mobile app.

This Privacy Notice may be updated periodically to reflect changes in our information practices or relevant laws. We will indicate at the top of the Notice when it was updated. Please review this Notice any time you access or use our sites to make sure you have reviewed the most recent version.

Definitions

The terms "us", "we", and "our" refer to LitMedia, Our website ( www.litmedia.ai ), the owner of this Website. A "Visitor" is someone who merely browses our Website. A "Member" is someone who has registered with our Software to use our Services. The term "User" is a collective identifier that refers to a Visitor, a Member or someone who has downloaded our Mobile app to use our Services.

This Privacy Notice describes the types of information we collect or receive, how we may use that information. The information we collect includes personal information and non-personal information, as such terms are defined below.

The Privacy Notice also describes the measures we take to protect the security of the personal information. We also tell you how you can reach us to ask us to access, change or not use the personal information you have provided to us, withdraw any consent you previously provided to us, and answer any questions you may have about our privacy practices.

Your Consent

By using our Website, you consent to the collection and use of this information by us as set forth in our Privacy Statement and amended from time to time. If we decide to change our privacy practices, we will post those changes on this page so that you are always kept informed of what data we collect, how we use it, and under what circumstances we disclose it.

If you use the Face Swap feature, we will obtain your explicit consent prior to providing such functionality. By granting this consent, you confirm that:

  • 1. You have obtained explicit written consent from all individuals whose facial images appear in the source content (including both the face to be swapped and the target face) for the collection, processing, and generation of face swap content;
  • 2. You will not upload source images/videos containing the facial information of minors without the prior written consent of their legal guardians;
  • 3. You shall bear sole responsibility for any disputes or legal liabilities arising from the lack of necessary consent for the use of others’ facial information.

Your Privacy

We are committed to respecting your privacy. We recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner. That's why we have put a policy in place to protect your personal information. You may always visit our site and browse without giving us any personal information.

Our Collection and Use of Personal Information

Personal information is data that can be used to uniquely identify or contact a single person. You may choose to provide personal information to us when you use our website. Because we change our features from time to time, the options you have to provide us with personal information also may change, but here are some examples of situations in which you may decide to provide personal information to us:

  • Contacting us for any reason, such as by email, including customer support;
  • Using our website or services when personal information is required for use or participation.

The personal information we collect from you will vary depending on the service you are using, the site you are visiting, and how you access it. However, the personal information you provide generally may include the following:

  • Email address, full name, zip code, country, phone number (which may include mobile phone number), your billing address and other payment information, depending on how you purchase a product from us;
  • Details of any requests or transactions you make through the Services. All payment information you submit is collected and used by our payment processors in accordance with their privacy policies. We do not store your payment information apart from the last four digits of your account, expiration date, and country, which we require for tax, government regulatory, and security purposes;
  • Information about your activity on and interaction with www.litmedia.ai (such as your IP address, the type of device or browser you use, and your actions on the site); and
  • Communications you send to us (for example, when you ask for support, send us questions or comments, or report a problem).
  • Collection of Biometric Information for Face Swap. When you use the Face Swap feature, we may temporarily collect and process biometric information related to facial features (including but not limited to facial landmark data, contour information, and expression parameters) from the source images/videos you upload. Such information will only be collected in minimum necessary means and solely used for the technical implementation of face swapping (e.g., facial feature matching, frame-by-frame blending). And such information will be automatically deleted immediately after the face swap content is generated (unless you explicitly request to store the final face swap result in your account). We will not store your biometric information permanently or use it for any purpose other than providing the Face Swap service without your prior written consent.

Because we directly ask you to provide personal information in these cases, you often will be able to tell from our specific requests what types of information we receive from you. We collect this information for reasons such as:

  • To understand your needs and provide you with a better service.
  • To supply you with services purchased via the website, and to process your payments.
  • For statistical purposes and analysis for management purposes in order to administer the website or improve our products and services.
  • Internal record keeping, and administrative purposes, and to inform you about our events, services or products, or other related information that we think would be of interest to you, as explained above.
  • To communicate marketing messages, newsletters and details of our business or the businesses of carefully-selected third parties which we think may be of interest to you by post or email or similar technology (you can inform us at any time if you no longer require marketing communications).

Our Collection and Use of Non-Personal Information

We also collect non-personal information data in a form that does not permit direct association with any specific individual. We may collect, use and process non-personal information for service improvement purposes. We may also use information for any other purposes with your consent, or as permitted by applicable laws.

Information Collected by Automated Means

We may obtain certain personal and non-personal information by automated means when you visit our sites. The type of information we collect by automated means may vary, but generally includes technical information about your device, such as IP address or other device identifier. The information we collect also may include usage information and statistics about your interaction with our website. That information may include the URLs of our web pages that you visited, URLs of referring and exiting pages, page views, time spent on a page, number of clicks, platform type, and other information about how you used our website.

In cases where you use a mobile device to access our sites, we will receive information about the location of your device. In some cases, even if you are not using a mobile device, information about your general location may be discernable from your device's IP address or the URLs we receive.

We use information we collect by automated means to understand our users and to determine their preferences. As a result, we can develop and deliver new or modified offerings, that are improved with our users' preferences in mind.

Here are some of the types of automated data collection that may occur when you use our sites:

Web Browsers

When you visit our website, your browser automatically sends us your Internet protocol ("IP") address so that the web pages you request can be sent to your computer or device. We use your IP address to determine additional information, such as whether the computer or device has ever been used to visit our site before, which site features were used most often, and how much time was spent on a page.

Cookies

Please refer to our Cookie Policy for more information about cookie collection and usage.

Your Privacy Rights

In compliance with relevant legal requirements and based on your place of residence, you are granted a series of personal data rights set out below.

1. Right of Data Access

You may have the right to receive the information about the personal information we hold and process, including the types of information, the legitimate commercial reasons for information collection, the third-party recipients, and other statutory disclosures required by law. You also have the right to view and obtain a copy of your personal information as permitted by applicable regulations.

2. Right to Rectification

You may submit a request to amend any incomplete or inaccurate personal information we store about you, save for legally permitted exceptional circumstances.

3. Right to Deletion

You are authorised to deactivate your account and require the removal of your associated personal information. Please note that once your account is closed, all personal information will be permanently deleted. Please proceed with caution. We explicitly reserve the right to preserve necessary personal information if legally justified and permitted by prevailing laws and regulations.

4. Right to Restrict Processing

If any of the following situations arise, you may contact us to restrict the processing of your personal information:

  • (1) Processing is unlawful and you oppose data erasure;
  • (2) You need us to keep your data for legal claims or defence;
  • (3) Your dispute over personal information accuracy is pending verification;
  • (4) Your objection to processing personal information is under review;
  • (5) Your data is linked to ongoing regulatory or judicial proceedings.

5. Right to Revoke Consent

If our data processing activities rely on your prior consent, you may withdraw such consent at any time by contacting our support team. Revoking your consent will not invalidate any data processing activities lawfully carried out prior to the withdrawal.

6. Right to Object to Data Processing

In line with legal provisions, you may raise an objection to our data processing conducted on the grounds of legitimate interests, where your unique personal circumstances warrant such action. We may continue processing your data if compelling and legitimate business interests take precedence, and we will notify you accordingly if this situation applies.

You may have extra personal data rights subject to the local regulatory regime of your region. For exercising any of the aforementioned rights, consulting relevant clauses in this Privacy Policy, raising questions about our data processing practices, or submitting a data-related complaint, please email us at support@litmedia.ai.

Besides, you reserve the right to lodge a formal complaint with the data protection regulator in your residential region, in accordance with local privacy laws.

When submitting a request via email us, kindly clarify the scope and legal basis of your application, and provide sufficient documentation for identity verification. We may conduct identity confirmation where necessary to process your request efficiently. All valid requests and complaints will be reviewed and responded to within the time limits stipulated by applicable laws.

Sharing of Information

We may share information about you as follows or as otherwise described in this Privacy Policy:

  • With vendors, credit card processors, customer system managers and other service providers who assist us in operating our website, conducting our business, or providing Services to you, so long as those third parties agree to keep this information confidential in accordance with the European Union's General Data Protection Regulation ("GDPR");
  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation or legal process;
  • If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of LitMedia or others;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
  • With your consent or at your direction. You may withdraw your consent at any time by contacting us at the email address provided in this Policy.

For biometric information collected for the Face Swap feature, we will not share, disclose, or transfer the biometric information collected for Face Swap to any third party, except:

  • 1. When required by applicable laws, regulations, or legal processes (e.g., court orders, administrative investigations);
  • 2. When necessary to protect the legitimate rights and interests of LitVideo or others (e.g., responding to claims of infringement related to Face Swap content).

Your Choices

In certain cases, you may have choices about how we use and disclose your personal information. For example, we will ask you before we use your personal information for any purpose incompatible with those purposes identified in this Notice.

You can also choose not to give us the information we request, as described in the "Our Collection and Use of Personal Information" and "Our Collection and Use of Non-Personal Information" sections of this Notice. In some cases, if you decide not to provide information, we will not be able to provide you with access to the site you requested, or we may not be able to provide you with the service, feature or information you requested.

In some cases, you can stop or limit the information we collect by automated means. Please review the sections of this Notice titled "Information Collected by Automated Means" to learn more about how you may be able to stop or limit our receipt of that information.

You may also exercise and amend your choices by sending an email to us as specified in the "How to Contact Us" section below.

How We Protect Personal Information

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide to us is stored on secure servers behind firewalls.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access. If information is leaked, we will notify the affected users within 72 hours.

Special Protection for Biometric Data. We employ enhanced technical and organizational measures to protect biometric data, including encryption during transmission and secure processing environments. Raw facial data used for face swap processing is automatically deleted upon completion of the request, unless you explicitly choose to save the output for future use. Processed outputs are stored in accordance with our general data retention policy.

Data Retention

All user information will be retained for no longer than is necessary for the purposes that are stated in this Policy or that you have authorized, unless in following circumstances:

  • (1) We may retain information for internal analysis to provide and develop the Service and for other purposes set out in this Policy;
  • (2) We may retain the aggregated and anonymized information for legitimate and commercial/non-commercial purpose;
  • (3) We may retain information to comply with any contractual or legal obligations, judicial proceedings, and other legal or regulatory requirements.

Data Deletion Requests (How to Delete Your Data)

You may request deletion of your personal data at any time. To submit a deletion request, please email us at support@litmedia.ai

with the subject line “Data Deletion Request”. In your request, please include the email address you used with LitMedia (if applicable) and any relevant details that help us verify and locate your data (e.g., order/transaction reference).

We may ask for additional information to verify your identity before processing the request. Once verified, we will delete or anonymize the personal data associated with your use of our Website/Software/Mobile app within 30 days, unless we are required to retain certain information to comply with legal, contractual, tax, or security obligations.

If you accessed LitMedia through Meta platforms (e.g., Facebook/Instagram) and we received data via Meta, we will delete the data we obtained and stored from Meta associated with your request, subject to applicable law and our retention obligations.

International Transfer of Information

We use global cloud services to process and back up your personal data; currently, our data is stored in the United States. In addition, we rely on service providers around the world to support our operations. Consequently, in order to fulfil the purposes set out in this policy, your personal data may be accessed by our affiliates or transferred to third-party service providers and business partners located in various jurisdictions.

For users located in the European Economic Area ("EEA") or the United Kingdom ("UK"), your personal information may be transferred to and processed in countries outside the EEA or UK, including the United States. Where international transfers of personal data occur and where required by applicable law, we will provide adequate protection for your personal data through various means, including the implementation of standard contractual clauses or data transfer agreements compliant with applicable law, or the implementation of any other lawful methods between our affiliates and third parties that permit the lawful transfer of personal data from those countries.

If you would like further details regarding the protection of your personal information when it is transferred outside your country or region, please contact us using the details below

Links to Other Sites

Our Website provides links to other websites. We do not control, and are not responsible for, the content or practices of these other websites. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners, or their practices. This Privacy Policy does not apply to these other websites, which are subject to any privacy and other policies they may have. You should use caution and review the privacy policies of any websites, services or third-party providers that you visit from our website or our products to learn more about their information practices, which may be significantly different from ours.

Children's Privacy

We do not direct our website to children, and we do not knowingly collect personal information from children under the age of thirteen. If we become aware that we have received such data, we will delete it.

Content Moderation Mechanism

To fulfill platform compliance obligations, ensure a positive user experience, and prevent the generation and dissemination of illegal, non-compliant, or inappropriate content, this application will conduct automated content detection and review of user-submitted or generated content (including but not limited to text, images, and videos) during the provision of services.

Such content detection is mainly carried out through automated technical means and may use third-party content security and moderation services for analysis and identification, solely for content compliance, security risk control, and service quality assurance. This application does not conduct manual review of user content and does not guarantee the legality, accuracy, or completeness of any content.

If the system determines that any content may violate applicable laws and regulations, app store policies, or this agreement, or may pose other potential risks, this application reserves the right to take appropriate measures at its sole discretion, including but not limited to restricting content generation, blocking or deleting content, suspending related functions, or terminating services, without prior notice.

Users are fully responsible for the legality and compliance of the content they submit or generate. Any legal liabilities or disputes arising from content published, submitted, or generated by users shall be borne by the users themselves and are unrelated to this application.

AI Content Usage and Compliance

  • 1.Content Compliance and Moderation Mechanism The product uses automated content moderation systems (including third-party services) to review user inputs and generated outputs, including but not limited to text, images, and videos. For any illegal, infringing, inappropriate, or other non-compliant content, the platform reserves the right to block, delete, or restrict its use.
  • 2.Prohibition of Cheating and Illegal Acquisition of Resources Users shall not obtain platform resources or benefits through abnormal or unauthorized means, including but not limited to: exploiting system or API vulnerabilities to obtain credits, points, or subscription benefits; bypassing payment mechanisms or usage restrictions; repeatedly triggering rewards or tasks to obtain improper benefits; using cheats, plugins, or modified clients to interfere with the normal operation of the system.
  • 3.Prohibition of AI Misuse Users shall not use AI functions for improper or illegal purposes, including but not limited to: generating illegal, infringing, or inappropriate content; using AI for fraud, spreading false information, or malicious activities; repeatedly attempting to bypass content moderation mechanisms; using AI for harassment, abuse, or other harmful behaviors.
  • 4.Prohibition of Bulk Operations and Automated Abuse To ensure fair use of the service, users shall not engage in the following activities: using scripts, bots, or automated tools to batch call AI services; excessive or abnormal usage frequency beyond normal user behavior; bulk registration of accounts or operating multiple accounts to consume resources; using emulators, virtual devices, or other technical means for large-scale operations.

Violation Handling Mechanism

For any of the above violations, the product reserves the right to take corresponding measures depending on the severity of the case, including but not limited to: restricting access to certain functions (such as generation and download); deducting improperly obtained resources (such as credits and points); temporarily suspending or permanently terminating user accounts; pursuing legal liabilities when necessary.

Changes to This Policy

We may modify this policy based on changes in laws, information processing methods, or service functions. If we make significant changes to this policy, we will provide appropriate notice to you as required by law. Continued use of this service indicates that you have read and understood the latest version of this policy.

How to Contact Us

【CLEVERGUARD TECHNOLOGY CO., LIMITED】

Office Address:UNIT 720, 7/F, STAR HOUSE, 3 SALISBURY ROAD, TSIM SHA TSUI, HK

Registration Number: 72039776

If you have any questions or comments about this Privacy Notice, please contact us at support@litmedia.ai .

Data Protection Officer: For GDPR-related inquiries, please contact our DPO at 【support@litmedia.ai】.